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This site xceltesting.com had the following in the web page, "Courses designed to match your unique learning style." Our analyzers noticed that the website stated " Go further than ever before." The Website also stated " Established - Consistent - Faster than Average. Insurance and Financial Service Professionals. Testing Solutions for Insurance and Securities Licensing Exams. Learn how our pre-licensing study materials are like none before it. Discover how our tailored learning solutions can prepare you to pass. Please click here to begin the registration process." The website's header had insurance as the most important keyword. It was followed by e-learning, online, and education which isn't as highly ranked as insurance. The next words the site used was LMS. learn was also included but could not be understood by search engines.